The Goals of Linz09
In view of its core areas of activities and its Mission Statement, which consists of seven programming principles , Linz09 defined the following goals for its operations:- Positioning Linz as a modern and dynamic city of industry and technology featuring an attractive cultural programme that enabled it to compete on its own terms with Austria’s traditional bastions of culture tourism, Salzburg and Vienna; strengthening its identity as Culture Capital.
- Developing and promoting a programme that takes into consideration both the characteristics of Linz and its region and European and/or global dimensions.
- Persuading Linz’s artistic scene to focus on competition, quality and international perspectives.
- Creating the necessary preconditions for Linz to acquit itself well of its role as host of the European Capital of Culture; encouraging enthusiasm and a sense of motivation in all parts of the service industry, most notably but by no means exclusively in all branches of the hopitality, tourist and leisure industries.
- Boosting the recognition factor and the public image of Linz both across and outside of Austria.
- Boosting the pride that Linzers take in their city.
- Boosting the numbers of day visits and overnight stays by offering a varied programme of outstanding quality on 365 out of 365 days.
- Creating networks and alliances on a number of different levels (artists; cultural institutions; town and country; culture, tourism, business community, administration and politics).
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