Media

Linz09’s Communications Unit organised roughly 230 national press conferences together with cooperation and project partners in and near Linz and in Vienna and Graz to communicate the programme, the philosophy underpinning the programme and the business philosophy of Linz09 to the national and regional media. The press conferences and more than 300 press releases ensured continuous coverage of the Culture Capital in terms of content. By late January 2010, Linz09 had been featured in more than 2,600 national and international media (print, TV, radio and on-line), carrying roughly 25,000 reports. These reports appeared in 50 countries, including, in addition to the European countries, Australia, Colombia, India, Lebanon, Marocco, Mexico, Singapore, and the US. It goes without saying that the lion’s share of these reports was carried by Austrian and German media. More than 300 journalists were given individual attention abroad and/or during their stay in Linz.

In the run-up to Culture Capital Year Linz09 also put in appearances in important cities outside Austria to promote the Culture Capital 2009 and Linz as a tourist destination. 15 international press conferences were held – in Berlin, Bratislava, Budapest, Istanbul, Ljubljana, Luxembourg, Milan, Munich, Oslo, Paris, Tel Aviv, Vilnius, Warsaw, Zurich and at the European Parliament in Brussels.

Press relations were given a high priority in the overall communications dramaturgy. As Linz09’s favourite vehicle of communication along with content and PR cooperations, they were preferred over classic advertising.

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