This sector also called for hard work. At international cultural hotspots, trade fairs and other events in and beyond Austria that attract a great deal of media interest or are of great regional significance, such as Steirischer Herbst, Wiener Festwochen, Viennale and the Viennese Opera Ball, activities were staged that were in keeping with these events. These activities were largely but not exclusively confined to 2008. Colourful Linz09 plastic bags, to name one example, were omnipresent in that year at the ITB Berlin, the Leipzig and Frankfurt Book Fairs, Art Cologne, Art Basel and at the Frieze Art Fair in London. In Leipzig Linz09 was able to enhance its presence in two consecutive years (2008 und 2009) by means of its own branded cafeteria, where Linz09 programme was laid on. The shipping piers of Hubert von Goisern’s landfalls during his LINZ EUROPA TOUR WEST were ablaze with Linz09 flags and balloons. At the Architecture Biennale Venice the project PIXEL HOTEL caused a splash with its display of beds in the public sphere. On the occasion of the Viennale and the Life Ball and during the showing of LINZ TEXAS in Berlin, Graz and Vienna, Linz09 flyers and give-aways were distributed. Projects such as DER KRANKE HASE [The Ill Rabbit] and the Farewell Party at the close of Culture Capital Year were advertised by stickers everywhere in town, and the former also left its blue stencil marks in streets, squares and shop windows. THEATERLUST2 peddled tattoos, and when LASK played Real Madrid and during the LINZFEST 2008 Linz09 put up a goal wall, which served the double purpose of awakening the Ivica Vastic in every soccer fan and of promoting the project YES09. Linz09 was likewise present at the ball of Upper Austrians at the Austria Center Vienna with a guest appearance of HOLZ&BLECH |Wood&Brass] as part of the programme. The Culture Capital was also present as a brand both on the posters for the ball and at the ball as such, where so-called Linzer Augen, a type of pastry, were distributed as damenspende. The Linz09 media, the print media of the region, various newletters, the Web 2.0 platforms, a number of other websites and tourist organisations organised competitions. Customer loyalty was strengthened through regular direct mailings and e-mails.
