Dynamic Info Systems

Dynamic screen-based info systems proved a particularly efficient, economic and elegant way to direct the attention of as many people as possible to Linz09’s packed programme. Programme content items were developed according to the criteria of Linz09’s corporate identity and displayed on the different systems. The screens used were partly those of Infoscreen (located in underground stations, etc.) in Vienna and Graz, which displayed posters for roughly twenty projects for a week at a time over the whole year, and partly the info screens of the buses and trams Linz AG, of Uni Werbung and of Trafik TV. An LED wall at the Passage City Center Linz located in Linz’s Landstraße was also used and reprogrammed every fortnight along with two screens at the Hypo Bank, also located in the centre of the city.

A cooperative venture with Raiffeisenlandesbank Upper Austria made it possible to install another 13 screens, in places like Linz Airport, the Main Railway Station, Linz09 Infocenter, the Garden Show of the Province of Upper Austria in Bad Schallerbach, the Landesausstellung in Schlierbach, with a weekly change of Linz09-related content. In addition to information on and previews of Linz09 events, these screens also promoted merchandising items, featured a guidance system, a weather forecast function and informative and amusing editorials. This meant that it was increasingly difficult not to be aware of what Linz09 was up to. Regardless of whether people were travelling by bus or by tram, went for a stroll in the city or were waiting for the next underground in Vienna, Linz09 was always waiting for them.

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