Communication Targets
Linz09’s communication targets may be summed up as follows:- Confronting the traditional image of Linz as a dull industrial city with the city’s new reality to establish the triad “Industry + Culture + Nature” as the signature feature unique to Linz
- Positioning Linz on the tourist map as a city located between Salzburg and Vienna, which competes with these two representatives of Austria’s cliché identity on the strength of its unjaded virtues.
- Spreading the word on Linz as Culture Capital and the programme of Linz09.
- Making Linzers feel proud of their city: part of Linz09’s mission was to make Linzers rediscover their own cultural identity. Ideally they would identify with the Culture Capital project and become highly motivated partners and hostesses and hosts.
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