Merchandising

Schlecker
Copyright: Andreas Kepplinger

There were several different categories of Linz09 merchandising products. The majority were brand products designed and produced by Linz09 in the classic merchandising mould. They were meant to help establish the umbrella brand and to increase brand name recognition. Best selling articles included the 09 bag holder, the 09 shoulder bag and the bath tub duck “Linz.Verändert,”; all were products at the low end of the price structure and particularly suitable either as a small present or for the purchaser’s own consumption.

The product range was rounded off with articles that were spawned by specific projects, such as YES09’s table soccer game, the “Bad Habit” T-shirt collection based on KRANKER HASE and a stool that took its cue from DER “FALL” FORUM DESIGN.

Then there were the consumer goods that were produced by cooperation partners on the basis of a licence agreement for nationwide marketing. These included “enjoyment” food and beverages such as the wildly popular Linzer Torte and the Linz09 beverages (wine, schnaps, sparkling cider, beer, water, pop). Lebensmittel-Cluster Oberösterreich created three Linz09 hampers containing a selection of delicacies to suit most tastes and most purses. They were popular as gifts not only among politicians and business people. The branded beverages also appeared on the menus of many catering businesses, which meant they were instrumental in scoring hospitality points and contributing to Linz09’s growing name recognition.

The shop at the Linz09 Infocenter also stocked exhibition catalogue, books, DVDs and CDs that were linked to specific projects and/or the city and its history. There was also a number of articles that were sold on commission, some of which were part of the stock of other cultural institutions or of galleries in Linz.

Most merchandising articles were available also from the webshop at www.linz09.at. An assortment was also sold at the Infopoints (Airport, Dom Center), at hotels (Hotel Kolping, Courtyard by Marriott), book shops and museum shops (Lentos Kunstmuseum Linz, voestalpine Stahlwelt).

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