Information Management

Linz 2009 GmbH and the Tourism Board Linz cooperated in the entire area of information management. To ensure optimum availability of information and the easiest possible access to it they jointly developed a three-tier model designed to meet all the information requirements of tourists and Linzers in Culture Capital Year. The model was further differentiated according to staffed locations and locations without staff.

Linz09 Infocenter

The Linz09 Infocenter, located in Hauptplatz 5 at the premises of what used to be the Citizens’ Advice Bureau of the Inland Revenue in Brückenkopfgebäude Ost, was the central contact point for all kinds of enquiries from 20 November 2008 to 31 December 2009. Its functions included the sale of tickets for a broad range of events and of merchandising products. In addition to dealing with all kinds of queries concerning the programme of Linz09, its remit included guided city tours and hotel bookings. The centre also featured an information point for Linzers as opposed to tourists. A one-stop shop, the centre put its combined competence in cultural and tourism related matters at the disposal of tourists and Linzers alike. To be able to deal with the expected influx of visitors in connection with Culture Capital Year additional staff was recruited and opening hours were kept flexible to accommodate really big events. In 2009, client contacts rose by nearly 150% compared with 2008.

The Infocenter’s 170m², dedicated to the ticket office and information counters and to the shop (plus 65m² back office), and the area of 350m² in front of the Infocenter were designed by Architektenbüro Caramel. As an emblem of hospitality that developed a Linz09 logo motif and as a boost to the visibility of the Infocenter, the outside area was painted in a loud red-and-white checked pattern reminiscent of a traditional table cloth. The first floor housed the Linz09 Press Centre, which was used for press conferences, accreditations, interviews and information events.

Linz09 Infopoints

The Linz09 Infopoints were information points where trained staff was available to deal with all kinds of enquiries. They were located at Blue Danube Airport Linz, the Main Railway Station, the Ars Electronica Center, Passage Linz and Domcenter, i.e. along the so-called visitors’ corridor. At the Linz09 Infopoints, Linz09 visitors’ passes and an assortment of merchandising products were on sale.

Linz09 Info

The so-called Linz09 Infos were leaflet dispensers located in Linz’s cultural institutions, in so-called People’s Houses and in some of the TVL’s already well established information points, on the premises of Linz09 partners in the tourist industry and of highly frequented businesses that, even though not directly associated with culture or tourism, nevertheless had a certain competence as regards information. The dispensers were stocked with all kinds of information material on Linz09.

Information material was also kept in stock at the more than 650 locations of the so-called Linz09 Friends as part of the Linz09 project wir09 (Hospitality City) and at public institutions that supported the Culture Capital project.

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