How Cultural Facilities Can Build Customer Loyalty
Everyone’s familiar with the old rule of thumb: Satisfied customers come back for more. At the next event in the Kopfstand 09 series, German culture management expert Armin Klein presents strategies cultural institutions can pursue to make their guests repeat visitors.
What motivates guests to become steady customers? One way, certainly, is for cultural tourists visiting Linz during the 2009 Capital of Culture year to be so delighted with what they find that they return soon and often! Thus, the subject of building customer loyalty is one that assumes particular significance in the context of the Capital of Culture year. Armin Klein’s research and teaching activities are involved with cultural marketing, cultural market research and cultural tourism. He’ll be chatting with Linz09 Deputy Artistic Director Ulrich Fuchs about how cultural facilities differ from other sectors with respect to customer loyalty.April 9, 2008, 7 PM
Lentos Kunstmuseum Linz / Auditorium
Ernst-Koref-Promenade 1, 4020 Linz
Free admission
